SEO (Search Engine Optimization)

1. You can get first page position through SEO without paying advertiser.
2. The cost of SEO is Indirect, you have to only pay for SEO Services.
3. You will get organic traffic as long as your page rank on first page.
4. This is better for page traffic and less effective for lead generation.

PPC (Pay Per Click)

1. You can rank you page by paying higher cost (Pay per click advertising).
2. You have to pay directly for ads that rank on first page.
3. This generate inorganic traffic by PPC advertising.
4. Highly effective for lead generation but very costly.